What’s the Difference and Why Does It Matter?
When using designs for your business, understanding the difference between CMYK and RGB is essential. Let’s delve into what they mean, how they work, and when to use each.
What is RGB?
RGB stands for Red, Green, and Blue, the three colours combined in varying intensities to produce the wide spectrum of hues you see on digital screens. This additive colour model starts with black and adds light to create colour, making it ideal for anything viewed electronically.
When to use RGB: Use this colour model for digital designs, such as websites, social media graphics, online advertisements, and presentations.
What is CMYK?
CMYK stands for Cyan, Magenta, Yellow, and Key (Black) and is the standard colour model for printing. Unlike RGB, CMYK is subtractive, meaning it starts with white and uses ink to block light, producing colour.
When to use CMYK: This model is best for printed materials such as business cards, brochures, posters, signage, and packaging.
Why Choosing the Right Colour Model Matters
Because RGB and CMYK produce colours differently, using the wrong model can result in noticeable discrepancies. For example, a vibrant RGB design might look muted when printed unless it’s properly converted to CMYK. To avoid any surprises or in discrepancies with your brand, it’s best to check your file before using.
Understanding the difference between CMYK and RGB is more than just a technical detail—it’s a key step in producing high-quality, professional designs. Whether you're crafting a digital campaign or preparing print materials, getting this right ensures your message is delivered as intended.
At The Little Acre, we specialise in creating designs that work perfectly across both digital and print platforms. Contact us today to discuss your next project—we’re here to help you achieve outstanding results.
