How to Keep Your Posts Looking Sharp
Instagram's profile grid has had a bit of a makeover, moving from the classic square layout to a taller 3:4 format. This change means your content might appear differently on your profile, so it's essential to adjust your content creation strategy accordingly.
Why the Change?
According to Instagram's head honcho, Adam Mosseri, most content shared on the platform isn't square anymore. Think Reels and 4:5 ratio posts. The old square grid often cropped these, leading to some awkwardly chopped foreheads in previews. The new taller grid aims to showcase your content more fully, making your profile more engaging and inviting.
Updated Instagram Content Sizes for 2025
To ensure your content looks its best with the new grid format, here's a handy guide:
Square Posts (1:1): 1080 x 1080 pixels
Portrait Posts (4:5): 1080 x 1350 pixels
Landscape Posts (1.91:1): 1080 x 566 pixels
Reels and Stories (9:16): 1080 x 1920 pixels
Tips to Adapt Your Content
Mind the Crop: With the taller grid, vertical content gets more screen real estate. However, ensure that crucial elements are centred to avoid unexpected cropping.
Test Before Posting: Before sharing, preview your content to see how it appears on your profile grid. This step can help you catch any awkward crops or misalignments.
Stay Updated: Instagram frequently rolls out changes. Keep an eye on official announcements to stay ahead of the curve.
Embracing these updates can enhance your profile's aesthetic and improve engagement. Happy posting!
